The Creators
Rotaj Johnson & Tabitha Johnson
A brand created with care, for people learning to ride life, not just survive it.
Inner Coasting was created by two people who believe in the power of slowing down, feeling deeply, and expressing yourself without shame.
Founded by Rotaj and Tabitha Johnson, Inner Coasting is more than a clothing brand. It’s a reflection of the emotional journeys we all go through. Expressed through thoughtfully designed streetwear, affirmations, and creative experiences. Every product, collection, and concept is rooted in a simple question: How can we make people feel more seen in a world that often moves too fast?
About the Creators:
We don’t see fashion as a trend. We see it as a mirror.
Each piece in our collections is intentionally made to reflect emotions, through color, message, and style. Some drops feel playful, some feel introspective. All are rooted in lived experience, inner growth, and the belief that self-expression is healing.
We’re building something that feels more like a world than a wardrobe, part emotional theme park, part creative safe space, part lifestyle.
Our Approach:
We all ride emotional highs and lows. That’s the ride of life.
But somewhere in between, there’s a space where you’re not rushing or breaking down. You’re just coasting. Moving at your own pace. Finding moments of peace, connection, and expression.
That’s the space Inner Coasting was built for.
Through design, storytelling, and community-building, this brand invites people to honor where they are. Whether you’re navigating anxiety, chasing joy, or just trying to catch your breath there’s a place for you here.
Why We Exist:
We care about how people feel when they interact with this brand.
That’s why we pour so much into the small things: the way a message sits on the sleeve, the colors we choose, the emotion behind a product name. Inner Coasting isn’t here to shout. It’s here to hold space.
We’re not rushing to the top. We’re focused on building something that lasts, something people can grow with.
What Matters Most:
Inner Coasting is a living, evolving reflection of the human experience.
We’re grateful to grow this space alongside a community that values honesty, creativity, and compassion.
Thanks for riding with us!